In today's digital landscape, selecting the right website builder is crucial for establishing a strong online presence. Two prominent platforms, Webflow and Framer, offer robust solutions tailored to different user needs.

This article delves into their design flexibility, templates, integrations, pricing and more to help you determine which platform aligns best with your objectives.

What Are Webflow and Framer?

Webflow is a powerful web design tool that combines a visual editor with custom code capabilities, ideal for building responsive websites with CMS and e-commerce features.

Framer is a design-focused website builder known for its intuitive interface, interactive animations, and seamless experience for Figma users looking to create engaging websites without coding.

Ease of Use

Webflow's Learning Curve

Webflow provides a visual development platform that mirrors the box-model structure of HTML and CSS. While this approach offers precise control over design elements, it may present a learning curve for individuals without prior web design experience.

Framer's User-Friendly Interface

Framer is designed with a focus on simplicity and ease of use, particularly for those accustomed to design tools like Figma. Its drag-and-drop functionality and free-form canvas allow users to craft designs without navigating complex menus or settings. This makes Framer an excellent choice for designers seeking to translate their creative visions into functional websites swiftly.

Design Flexibility and Customization

Webflow: Advanced Control and Customization

Webflow is often considered more of a front-end tool, offering granular control over layouts, animations, and interactions. Its built-in CMS makes it ideal for dynamic sites like blogs and e-commerce stores. This level of control makes it a powerful choice for those who need advanced customization.

Using custom SVG code for icons in Webflow

Framer: Smooth Animations and Built-in Interactivity

Framer excels in creating visually engaging websites with minimal effort. It offers smooth animations, built-in interactive elements, and extensive icon libraries, enabling users to drag and drop components for a seamless design experience.

While Framer simplifies the process, it comes with some limitations—for example, users cannot fully customize the arrow position in its slideshow element (as of Feb 2025).

Using built-in icon libraries in Framer

Templates and Themes

Webflow: Extensive and Diverse Template Library

Webflow offers a vast collection of templates across various industries. The marketplace currently has over 7k+ templates. These templates are fully customizable, providing a flexible foundation for users to adapt to their brand identity.

However, with more options available, the quality can be less consistent, so users may need to spend more time finding a well-designed template that fits their needs.

Framer: Curated and Visually-Driven Templates

Framer’s template selection is more curated, with a strong emphasis on modern aesthetics, smooth animations, and interactive elements. The marketplace currently has about 2k+ templates.

As a template creator on both platforms, I’ve noticed that Framer’s design team takes a more subjective approach when reviewing submissions, focusing heavily on visual appeal and animation effects. Compared to Webflow, I think this ensures a high standard of quality across Framer’s templates, but it also means the available styles may feel less diverse overall.

Integrations and E-Commerce

Webflow's Robust Integration and E-Commerce Support

Webflow offers a comprehensive suite of integrations, including marketing tools, analytics, and e-commerce solutions. Its native e-commerce functionality enables users to manage products, orders, and payments seamlessly, making it a robust choice for online businesses.

Framer's Growing Integration Capabilities

While Framer lacks native e-commerce functionality, it offers powerful third-party integrations such as Frameship (a plugin to connect to Shopify) and connections to services like Lemon Squeezy and Stripe, providing flexibility for users who need e-commerce capabilities.

Pricing

Webflow Pricing

Webflow is more expensive, especially for e-commerce or advanced integrations. Pricing can vary significantly depending on your website’s complexity.

• Free site: limited to 2 pages (excluding CMS pages)

• Basic sites: start at $12/month

• CMS sites: start at $16/month

• E-commerce site: start at $29/month for basic online store features, with additional costs for more advanced features like abandoned cart recovery and subscriptions.

For more details, visit Webflow Pricing.

Framer Pricing

Framer is more affordable for simple sites with fewer features, but can require third-party integrations for e-commerce and advanced functionality.

• Mini Plan: $5/month for landing pages

• Basic Plan: $15/month for basic sites

• Pro Plan: $30/month for growing sites

For more details, visit Framer Pricing.

Conclusion

Choosing between Webflow and Framer depends on your specific needs and level of experience. Here’s a quick recommendation to help you decide:

I recommend Webflow if you:

• Have experience with web design or want more control over your site's structure

• Need multiple CMS collections for dynamic content, or complex site architecture

• Want built-in e-commerce functionality for an online store

• Require more customization options

• Are building a scalable site with advanced design and development needs

I recommend Framer if you:

• Are already familiar with design tools like Figma

• Want to build a simple site, such as a portfolio, landing page, or small business website

• Prefer a no-code, drag-and-drop experience with easy animations

• Need interactive elements without writing custom code

• Value a fast learning curve and a more design-friendly workflow

Consider your goals and workflow preferences to choose the platform that best fits your project.

Have questions? DM me on X — I’m happy to help! 🚀